At Lera, every step tells a story.

Founded in 1998 by my grandmother in a small family-owned store in San Francisco, Lera was built on passion, craftsmanship, and a deep love for quality footwear. For years, our shoes were known only to those who walked through our doors. Then, the world changed. When the pandemic hit, we embraced the digital space, bringing our designs to women everywhere—without losing the heart and heritage that made us who we are.

What We Stand For

👞 Craftsmanship & Quality
Our shoes are made to last, blending timeless designs with premium materials. We believe that elegance should never compromise comfort.

🌎 Sustainability & Responsibility
We are committed to ethical sourcing and responsible production, ensuring that every pair is crafted with care for both people and the planet.

💛 Heritage & Innovation
Our legacy is rooted in tradition, but we never stop evolving. We honor the artistry of the past while embracing the needs of the modern woman.

👠 Empowering Women
Lera is more than just footwear—it’s a celebration of confidence, independence, and self-expression. We design for women who move with purpose and style.

From a small family store to a global brand, our mission remains the same: to create shoes that feel as good as they look—designed to move with you, wherever life takes you.

Welcome to Lera. Walk your journey with us.