A Legacy of Craftsmanship. A Future of Possibilities.

Lera isn’t just a footwear brand—it’s a story woven through generations.

It all began in 1998, when my grandmother opened a small boutique in San Francisco, crafting elegant, timeless shoes for women who valued both style and comfort. For over two decades, our designs were a well-kept secret among those who stepped into our family-owned store.

Then, the world changed. When the pandemic redefined how businesses connect with their customers, we embraced the digital era, bringing Lera to women everywhere. While our reach has expanded, our essence remains the same: quality craftsmanship, timeless design, and a passion for footwear that moves with you.

Designed for Women Who Move

At Lera, we believe a great pair of shoes does more than complete an outfit—it empowers. Our designs blend classic sophistication with modern functionality, so you never have to choose between looking good and feeling good.

From boardrooms to city streets, from everyday moments to special occasions, Lera is with you every step of the way.

Welcome to our journey. Welcome to Lera.

– Sophia, Founder